branding

Do you think it’s necessary to “insult” or “belittle” potential clients to gain business? Personally, I do not agree with this approach at all and have never used it for sales. Unfortunately, I have encountered some business owners, especially business coaches and fellow creatives, who openly use this tactic. They often say something negative to […]

How do you see the competitions?? Would you network with the “competitors”? Personally, I love to have 121s with other fellow graphic & web designers. (If they are friendly lol.) Cause we all do similar things, in the same industry, we share common challenges and experiences, which creates a unique synergy during our discussions. In

To be honest, being a graphic & web designer, I have heard enough of those statements or questions: “The design industry is so competitive, why don’t you do something else?” “I will never ever want to be a designer myself, there are too many of you out there.” Back to the question, my answers are:

 I created a simple process of planning a website. The process is: 1. Work on Your Website Structure: Grab a pen, write down what kind of information or messages you would like to deliver to your target audience, it is essential to identify your website structure, as it’s a decisive factor in what pages are

Some potential clients are unsure if I (as a solopreneur) have the leadership and the capability to manage & execute the bigger projects. It can be challenging to persuade them cause most of the graphic or web designers, may have never been in a management position, as we often work within a marketing team. And

Picking your own brand colour scheme can be a pain, so I created a PDF file with a process and some tips. Here is the process of choosing brand colours: 1. Pick a Photo: It can be a photo that represents your personality, your business and the company culture. It can be your favorite photo

Recently, at a birthday party, I met someone who works at a reputable medical group in Hampshire, through the small talk, after they found out what I did, they mentioned that the company was planning to subcontract their branding and marketing. So I mentioned briefly about my other venture, Content Octopus, a small marketing collective

Should a graphic or web designer call themselves a marketeer?  First, I would like to ask two questions: • What is marketing? • Would you call yourself a “marketeer”?? (Especially for the creatives.) People are often confused about “the definition of marketing” & “what marketing can do”. For instance, quite a few fellow freelance graphic

I’d like to talk about a spiritual nation that inspired my creative journey – India! I am a big fan of Indian culture, I love a lot of things about India, eg: Bollywood & South Indian cinema; Indian fashion & textiles; Indian food; world heritage sites; plantations; wildlife; spices; beautiful people.. etc. I had several