Why should people use my branding and design services? It’s a very good question, but can be quite difficult to answer as well. So, I list my unique selling points from both business aspects and personal branding. Business aspects: • Please try to spare a few minutes, check my portfolio, to see if you resonate […]
What are my unique selling points? Read More »
It doesn’t happen to me very often, but I’ve had a few prospects tell me:“You used illustrations in your branding, and I can’t resonate with that style.” “We’re a professional business, and we only need something simple—your website feels too creative for us!” “Your color scheme is too pink, and you’ve used illustrations. We feel
Would You Hire a Creative Agency If You Don’t Like Their Own Branding? Read More »
Occasionally, I was told by the prospects: “We’ve spoken to 30 suppliers; don’t spend too much time on our quote.” “We’re waiting for the quotes from other suppliers, to see who offers the best price.” “Our business relies on word of mouth, so we don’t want to spend too much on branding.” Sadly, during the
Should We Go Cheap for Creative Services? Read More »
In today’s competitive business world, creating a strong and recognizable brand is essential for success. One of the most important aspects of building that brand is maintaining consistent graphic design across all your marketing campaigns. But why does consistency matter so much? Builds Brand Recognition and Trust When your brand uses the same colors, fonts,
Why Consistency in Graphic Design is Crucial for Effective Marketing Campaigns? Read More »
How does your brand currently use visual storytelling to connect with your audience? In today’s competitive market, building a strong brand identity is more important than ever. One powerful way to do this is through visual storytelling. But what exactly is visual storytelling, and why does it matter for your business? Visual storytelling is the
The impact of visual storytelling. Read More »
I’d like to talk about an example of effective branding. I’ve decided to give our “junior graphic designer”, Ginge Michael better quality food, after thorough research, I’ve chosen Katkin, a new British fresh cat food brand. Ginge Michael is just day 5 into the food, it’s too early to say whether the food is good
Katkin, an example of effective branding. Read More »
Is there any film or TV series which make you think recently? For me, it’s definitely Baby Reindeer, a Netflix series, which is widely discussed in media. I couldn’t help, but stay up late to finish the whole series in one night. I was absolutely shocked, cause there was a stalker in my life, when
An Inspiration from Baby Reindeer, a Netflix series. Read More »
The complete branding project for Content Octopus, a London based digital marketing agency which provides an integrated system of services, including: strategy, design, video and storytelling. To be consistent with the company name “Content Octopus“, we came up with the idea of using the cartoon style illustration of the octopus for the logo. We have
Branding – Content Octopus Read More »
What if the success of your marketing could be predicted by your design choices? Today, Marketing Directors are not leaving this to chance. They are harnessing data to inform every aspect of their visual strategies, using a range of tools and techniques to ensure their designs are not only visually appealing but also effective in
Data-Driven Marketing: Redefining Design Decisions for Impact Read More »
Should we provide a price list for creative services? For me, yes or no. According to my experience and opinion, it is possible to give a price list but it can be quite challenging. Let me give you an example, in most of the restaurants, the prices for “Spaghetti Bolognese” and “Fish & Chips” are
Should we provide a price list for creative services? Read More »
