illustrations

Why should people use my branding and design services? It’s a very good question, but can be quite difficult to answer as well. So, I list my unique selling points from both business aspects and personal branding. Business aspects: • Please try to spare a few minutes, check my portfolio, to see if you resonate […]

It doesn’t happen to me very often, but I’ve had a few prospects tell me:“You used illustrations in your branding, and I can’t resonate with that style.” “We’re a professional business, and we only need something simple—your website feels too creative for us!” “Your color scheme is too pink, and you’ve used illustrations. We feel

Occasionally, I was told by the prospects: “We’ve spoken to 30 suppliers; don’t spend too much time on our quote.” “We’re waiting for the quotes from other suppliers, to see who offers the best price.” “Our business relies on word of mouth, so we don’t want to spend too much on branding.” Sadly, during the

In today’s competitive business world, creating a strong and recognizable brand is essential for success. One of the most important aspects of building that brand is maintaining consistent graphic design across all your marketing campaigns. But why does consistency matter so much? Builds Brand Recognition and Trust When your brand uses the same colors, fonts,

How does your brand currently use visual storytelling to connect with your audience? In today’s competitive market, building a strong brand identity is more important than ever. One powerful way to do this is through visual storytelling. But what exactly is visual storytelling, and why does it matter for your business? Visual storytelling is the

I’d like to talk about an example of effective branding. I’ve decided to give our “junior graphic designer”, Ginge Michael better quality food, after thorough research, I’ve chosen Katkin, a new British fresh cat food brand. Ginge Michael is just day 5 into the food, it’s too early to say whether the food is good

Is there any film or TV series which make you think recently? For me, it’s definitely Baby Reindeer, a Netflix series, which is widely discussed in media. I couldn’t help, but stay up late to finish the whole series in one night. I was absolutely shocked, cause there was a stalker in my life, when

What if the success of your marketing could be predicted by your design choices? Today, Marketing Directors are not leaving this to chance. They are harnessing data to inform every aspect of their visual strategies, using a range of tools and techniques to ensure their designs are not only visually appealing but also effective in

Should we provide a price list for creative services? For me, yes or no. According to my experience and opinion, it is possible to give a price list but it can be quite challenging. Let me give you an example, in most of the restaurants, the prices for “Spaghetti Bolognese” and “Fish & Chips” are

Do you think it’s necessary to “insult” or “belittle” potential clients to gain business? Personally, I do not agree with this approach at all and have never used it for sales. Unfortunately, I have encountered some business owners, especially business coaches and fellow creatives, who openly use this tactic. They often say something negative to